developing e-commerce opportunities for digital media content         IN PUBLIC BETA Copyright © 2012 Digital development Partners True Vine Images is a stock photo and on-demand custom photo products marketplace targeted to the Christian community comprised of an estimated 2.1 billion worldwide with 224,437,000 members in the U.S. alone.  According to Pew Internet, 77% of the U.S. online are Christians and according to Faith Online, 64% of Christians have purchased online.  CBA, the association of Christian retailers, reports that Christians purchase more than $4.63 billion in gifts and merchandise annually.  Evidence that the Christian market is “big business” is proliferate: In publishing, there is Pastor Rick Warren’s Purpose Driven Life, the best-selling hardcover book of all time according to Publisher’s Weekly, selling over 30 million hardback copies. In terms of book series, there is the Left Behind series by Dr. Tim LaHaye and Jerry B. Jenkins which has sold over 65 million copies. In entertainment, The Passion of the Christ was featured in free preview screenings at thousands of churches across the country. It helped bring in some $370 million for the movie. ”The Chronicles of Narnia was also heavily marketed to church groups and youth organizations helping it to bring in more than $290 million. All five of the major Hollywood studios have created marketing departments to target the growing demand for faith-based and family fare. Movieguide publisher  Ted Baehr said, "There is competition for the Christian audience now that there hasn't been before. I thought at some point it would level off, but so far it's getting bigger and bigger. It's more than I could have possibly imagined. One of the audiences that has become stable and even grown for books, music and movies is the Christian audience.” Despite the overall downturn in the music market due to new forms of media, piracy, and new pricing options,   music consumption in the Christian marketplace has risen by 30% since 2005. Christianmingle.com, a Christian matchmaker website, is advertising that it has recruited over 2,000,000 members in the last year alone.  Revenue for owner Sparks Networks, Inc. (NYSE AMEX: LOV) grew 28% on a year-over-year basis for 3rd Q 2011, and 6% compared to last quarter, marking its fourth consecutive quarter of revenue growth according to Spark’s President, Greg Liberman. The contribution to margin by Christianmingle.com was 49%. True Vine Images True Vine Images is the first significant stock photo website, and the only one known to also offer on-demand photo products that can be customized with its stock images, targeted to the burgeoning Christian marketplace.  Its potential user base includes both B2B and B2C segments.  On the B2B side, this is comprised of Christian media buyers, advertising agencies and individual advertisers, marketing professionals, website designers and developers, graphic designers, publishers, concert and music promoters, churches and ministries and businesses.  On the B2C side, this is comprised of individuals seeking images for their personal or family websites, greeting and note cards and family newsletters as well as individuals seeking to buy Christian-themed gifts, home accessories, “witness wear” apparel and digital products such as screen savers, mobile phone Apps and e-greeting cards that can be customized with digital photos and art from the truevineimages.com online galleries.  The stock photo industry is estimated to have annual sales of $1.8 billion and the on-demand custom photo products industry is estimated to reach $2.2 billion by 2014.  Both have proven to be recession proof, having established strong year-over-year revenue growth throughout the economic downturn. With an innovative payment platform that allows True Vine to pay its content contributors at time of sale rather than 30-60 days later as is the industry standard, and with its directory tree style organization allowing users to quickly locate the most relevant images, True Vine Images enters the market with a strong competitive edge. True Vine Images is out of development, launched and ready for public beta.  The website can be viewed at truevineimages.com. Copyright © 2012 Digital Development Partners [HOME] [HOME]